5 Benefits of Joining Your Local Chamber of Commerce If you own a small, local, or family-run business and want to expand your network, grow your customer base, and build credibility in your community, joining your local chamber of commerce is one of the smartest moves you can make. Chambers of Commerce are designed to […]
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Lure Back Lost Customers for a Win-Win Tips for Winning Back Lost Customers Customers stop shopping at businesses for a variety of reasons. For whatever reason customers leave your business, winning back former customers is a significantly less complicated way to expand your business and build a loyal customer base than acquiring new customers. According
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Tips to Help Your Direct Mail Campaign Grab Readers’ Attention Direct mail campaigns are a viable way of marketing your products and services because they disrupt the digital advertising that inundates our inboxes and phones. Because humans are wired to engage deeper with things they can touch and process images faster than text, direct mail
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Budget Changes That Can Help You Reach Your Financial Goals Are you striving to hit your financial goals but finding it hard to stay on track? Whether it’s building an emergency fund, saving for a dream vacation, or paying off debt, reaching financial milestones starts with reassessing how you manage your money. Small adjustments to
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With Direct Mail, the size of your mailer can make all the difference. The size of your marketing piece impacts your ability to tell your story while sharing important details about your business and offers. Want to get noticed quickly? Size affects your chances of standing out amongst the competition and drawing in the consumer.
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Making it personal with direct mail Want to amp up results from your direct mail advertising campaign? It helps to get a little personal — in a good way, of course. Personalization, like adding the recipient’s name to your mailer, draws the consumer in and helps build meaningful connections between you and your customer. The
There’s a myth going around the marketing world that could be hurting your business. On the surface it sounds pretty believable…it makes perfect sense. But the numbers bust the myth. It usually sounds something like this: “Millennials don’t respond to direct mail, they’re more receptive to digital.” Why should you care? Millennials make up a fourth of
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Shhhh…Want to know the secret to effective direct mail? Powerful, persuasive copy that draws in your best customers. Author Robert W. Bly lays out a five-step plan for creating a winning message with every direct mail piece: In direct marketing, structure is key: If your copy doesn’t follow the formula for persuasion, it won’t work,
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Tired of too many digital ads, consumers welcome back print advertisement. As the digital advertising space becomes increasingly expensive and crowded, brands are looking for alternative ways to stand out and engage consumers. It is becoming more common for people to overlook targeted advertisements in their inboxes or on websites, where there is a continual
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