Budget Changes That Can Help You Reach Your Financial Goals Are you striving to hit your financial goals but finding it hard to stay on track? Whether it’s building an emergency fund, saving for a dream vacation, or paying off debt, reaching financial milestones starts with reassessing how you manage your money. Small adjustments to […]
Simple Steps to Reach Your Budget Goals Read More »
With Direct Mail, the size of your mailer can make all the difference. The size of your marketing piece impacts your ability to tell your story while sharing important details about your business and offers. Want to get noticed quickly? Size affects your chances of standing out amongst the competition and drawing in the consumer.
When Size Does Matter Read More »
Making it personal with direct mail Want to amp up results from your direct mail advertising campaign? It helps to get a little personal — in a good way, of course. Personalization, like adding the recipient’s name to your mailer, draws the consumer in and helps build meaningful connections between you and your customer. The
There’s a myth going around the marketing world that could be hurting your business. On the surface it sounds pretty believable…it makes perfect sense. But the numbers bust the myth. It usually sounds something like this: “Millennials don’t respond to direct mail, they’re more receptive to digital.” Why should you care? Millennials make up a fourth of
Millennial Marketing – Myth Busted Read More »
New website showcases cost-effective marketing options for small to mid-sized businesses Local advertising agency, The Direct Mail Experts, announces the release of their newly enhanced website www.thedirectmailexperts.com The redeveloped website now features their complete direct mail advertising product line, including personalized postcards, Every Door Direct Mail®, and shared direct mail, along with a variety of
Local Entrepreneurs Expand with State-of-the-Art Website Read More »
Shhhh…Want to know the secret to effective direct mail? Powerful, persuasive copy that draws in your best customers. Author Robert W. Bly lays out a five-step plan for creating a winning message with every direct mail piece: In direct marketing, structure is key: If your copy doesn’t follow the formula for persuasion, it won’t work,
The 5-Step Plan For Capturing New Customers Through Direct Mail Read More »
Tired of too many digital ads, consumers welcome back print advertisement. As the digital advertising space becomes increasingly expensive and crowded, brands are looking for alternative ways to stand out and engage consumers. It is becoming more common for people to overlook targeted advertisements in their inboxes or on websites, where there is a continual
Three Reasons Brands Are Exploring Non-Digital Channels in Their Advertising Strategies Read More »
